Jonah Jutzi

Business Analytics and Marketing

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About

Education

University of Washington

Master of Science in Business Analytics

Business Analytics coursework in predictive analytics, business intelligence, text mining, artificial intelligence, analytical decision-making, and applied regression.

Oregon State University

Bachelor of Science in Marketing

Marketing degree with a specialization in Marketing Management, connecting data work to customer behavior and positioning.

Experience

Graduate Business Analytics Consultant

Seattle Seahawks

Queried and integrated ticketing, email, mobile-app, and fan engagement data in Snowflake, then engineered behavioral features and built predictive classification models in R to identify season-ticket renewal and waitlist conversion drivers. Translated funnel analysis and model outputs into Tableau dashboards, fan segment insights, and targeted retention, conversion, and outreach recommendations for technical and nontechnical stakeholders.

Project Showcase Poster

Market Research Intern

OSU Center for Marketing and Consumer Insights

Supported survey design, participant recruitment, and data collection for statewide research studies while maintaining representative sampling and data-quality standards. Cleaned and analyzed Excel and Qualtrics survey data, then synthesized consumer response patterns into findings for research teams and stakeholders.

CMCI Website

Projects

Spotify Statistics

Streamlit dashboard

Python Streamlit Pandas Plotly

Live Repo

Analyzes Spotify Extended Streaming History exports and creates personalized listening analytics for artists, tracks, listening patterns, and trends.

Brand Sentiment

Text analytics dashboard

Python Streamlit VADER News data

Live Repo

Collects public news mentions, scores sentiment with VADER, and visualizes brand reputation trends in a deployed Streamlit dashboard.

Census & Income

Python + Tableau

Python Pandas Scikit-learn Tableau

Dashboard Repo

Cleans ACS/IPUMS survey microdata, engineers predictive features, trains income bracket models, and exports Tableau-ready dashboard data.

NBA Attendance

Tableau + Azure SQL

Tableau Azure SQL Power Automate Sports BI

Dashboard Repo

Team-branded business intelligence dashboard covering attendance trends, opponent impact, win-loss records, team logos, and a self-updating Azure SQL workflow.